Online Marketing Tools and Software
Good tools are half the job
Software tools that get you started quickly. Which do not take hours and are not badly put together. It is better to spend a few extra bucks per year on software that really increases your turnover and saves you time. Avoid messing around for days with tools that don't work.
Below are the best software tools that we or our customers work with. Make use of it.
E-learning & Online Courses Software
Kajabi is the best all-in-one solution to manage your website, your learning environment, your marketing and your emails.
Zenler is still in beta. Also has webinar functions. It is technically more difficult and graphically less beautiful than Kajabi.
Kartra is an all-in-one platform built by the creators of WebinarJam. It is very strong on funnels and affiliates.
iDeal and BanContact Payment Services
Hardly any online course platform has its own iDeal or BanContact payment system integrated. For good payments you need an extra platform.
Exclusively for Kajabi in Europe to be able to create and sell payment pages at lightning speed.
Standalone payment pages and affiliate system. Links with your e-learning run via Zapier.
Integrated payment system and email marketing in one. Links with your e-learning run via Zapier.
A webinar platform offers live streaming within a closed environment, and also has optin and email options.
Zoom is for private training, webinars and the possibility to create breakout rooms. Zoom webinar also has email functionality.
Webinarjam is one of the best known webinar platforms worldwide. Easy layout and fast work.
For live video for Facebook, Youtube.
With StreamYard you can stream a live video directly to Youtube and Facebook and run your own presentations.
With Be.Live you can stream directly to Facebook and Youtube and easily display the questions of followers.
Video hosting platforms
If you do not take everything in one package with integrated video hosting, it is necessary to host your videos yourself. The better all-in-one platforms have already arranged this for you.
Youtube is free to host your videos, but you get all suggestions and indirect advertising as a gift.
Email Marketing Software
When you start building your mailing list you need email marketing software. If your e-learning package does not offer this, you must take a separate package. Pay attention. With 5,000 or more people on your mailing list, you will lose as much as a good all-in-one package like Kajabi.
ActiveCampaign is now the most used paid email marketing package in the Netherlands. It is also offered under the name MailBlue. The same package for a higher price. You pay the dollar price in euros.
MailChimp is well known for the large number of free members. Great for sports clubs, for marketing you quickly have to take a paid package. Then it is comparable in price to other packages.
Other software tools
Indispensable tools for your online marketing
Canva is super easy to quickly take pictures for your social media and your courses. With a paid subscription of € 100 per year, you also have many photos at your disposal.
With Zapier you connect all software that cannot communicate with each other as standard. Very handy tool. You pay as you use.
I have tried everything software and I still work with most of them. In software in which I am really satisfied, I also participate if they have a partner program. This means that I can receive compensation if someone purchases the package. That will cost you nothing, and it helps me to keep writing articles like this one. Full disclaimer.