Kajabi Review 2026
Updated 27 October 2026 · by Bastiaan de Koning, Kajabi user since 2014
An honest look at Kajabi's pricing, AI features and limits, so you can decide if it's right for your business.
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My Kajabi Verdict in 30 Seconds
- Best for: coaches, course creators and experts who want their website, courses, community, coaching, email and checkout in one place.
- Not for: anyone who only needs a community, or sells one small product. Cheaper tools will do.
- Price: from $143 a month on an annual plan, or $179 month to month (Basic).
- Biggest change in 2026: AI. Kajabi has the inbuilt Cofounder tool and you can now connect Claude or ChatGPT to your Kajabi account with Kajabi MCP and build pages, emails and courses much faster.
- Watch out for: the extra fee if you use your own Stripe account instead of Kajabi Payments.
Watch My Kajabi Review
What Is Kajabi in 2026?
Kajabi is an all-in-one platform for experts who sell their knowledge online. You build your website, sell courses, memberships, coaching and communities, send your emails and take payments, all from one account. No plugins, no separate hosting, no five tools that don't talk to each other.
Want the full picture first? Read what Kajabi actually does.
My Experience With Kajabi Since 2014
I'm Bastiaan de Koning, founder of Jiffy Courses Online. I started using Kajabi in 2014 and have built on it every day since. I'm a Kajabi Legend Partner, Vetted Expert and one of the few Exclusive Programmers worldwide, and our team has helped more than 1,300 entrepreneurs in 48 countries build their business on the platform.
We also build Kajabi templates and add-ons that thousands of Kajabi users work with. So this review doesn't come from a 14-day test. It comes from years of building real websites, courses and communities, including the parts of Kajabi that frustrate me.
What does Kajabi replace in your online business?
Kajabi replaces a variety of tools that you would typically need to run an online business, such as:
WordPress or Squarespace
FOR WEBSITES
Teachable or Thinkific
FOR COURSES
Mailchimp or ConvertKit
FOR EMAIL MARKETING
ClickFunnels or Leadpages
FOR SALES FUNNELS
Buzzsprout or Libsyn
FOR PODCAST HOSTING
Zoom
FOR COACHING CALLS
Facebook Groups or Mighty Networks
FOR COMMUNITIES
Wistia or Vimeo
FOR VIDEO HOSTING/UNLI UPLOAD
Circles
FOR COMMUNITIES
Calendly
FOR COACHING APPOINTMENTS
With Kajabi, you save money on extra subscriptions
and time by managing everything in one place.
Try Kajabi Free for 30 Days
Kajabi Pricing 2026: Plans, Limits and Fees
Kajabi raised its prices in 2025, the first big increase in years. There are three plans. Paying annually saves about 20%.
Basic
$179/mo
Growth
$249/mo
Pro
$499/mo
The costs people don't see at first
- 3rd-party payment fee: if you use another payment provider such as your own Stripe account instead of Kajabi Payments, Kajabi charges 2% (Basic), 1% (Growth) or 0.5% (Pro) on top of that provider's own fees. PayPal is excluded, and in countries where Kajabi Payments isn't available there is no extra fee.
- Kajabi Payments: for US businesses card processing is 2.9%, 2.8% or 2.7% plus $0.30 per transaction, depending on your plan. Rates differ per country.
- Contacts: Basic includes 2,500 contacts, Growth 25,000 and Pro 100,000. Above your limit you add blocks of 25,000 contacts for $125 a month, or move up a plan.
- AI credits: these pay for video transcription, translation and dubbing. Growth includes 500 and Pro 1,000 a month; on Basic you buy them separately.
My advice: most people start on Basic. Choose Growth if you already have a list of more than a few thousand people, or want to transcribe and translate your videos. See the full breakdown of what each Kajabi plan costs.
Want to try it first? Through our link you get a 30-day free trial instead of Kajabi's standard 14 days.
Kajabi AI Features in 2026
This is where Kajabi changed the most. In 2026 Kajabi went from a few AI writing tools to AI that actually builds and runs parts of your business with you.
Kajabi MCP: connect Claude or ChatGPT
With Kajabi MCP you connect an AI tool like Claude or ChatGPT to your Kajabi account. It can read your products and contacts and take actions for you, with security controls you manage. I use it every day: I ask Claude to build a landing page, write an email sequence or restructure a course, and it does the work inside Kajabi. Read what Kajabi MCP means for your business or try these Kajabi MCP prompts for daily use.
Cofounder
Cofounder is Kajabi's own AI co-pilot inside your dashboard. It knows your business, remembers your past conversations and can help build landing pages, emails, courses and offers.
Expert Agents
Expert Agents are AI assistants inside your products: a Teaching Assistant that answers member questions from your own content, and a Sales Agent that helps visitors decide. It's a paid add-on that is still rolling out. More in Kajabi Expert Agents explained.
What AI doesn't do for you
AI makes building faster, but it doesn't know your audience, your offer or your voice unless you tell it. You still need a clear offer and you still need to check everything it makes. Also note: Kajabi is retiring Creator Studio, its older AI tool for repurposing videos, in November 2026.
Kajabi Features: What You Get on Every Plan
Website
Products
Sales
Marketing
Automations
Contacts (CRM)
Analytics
Branded App
Customer Support
Kajabi Themes and Templates
Every plan includes Kajabi's own themes and templates for your website, landing pages, sales pages, courses, communities and emails. They look clean and modern, and you edit them with drag-and-drop sections and blocks, without code.
The limit is design freedom: you work within the sections and blocks Kajabi offers, unless you add custom code. That's why many Kajabi sites look alike, and the standard course player is functional rather than inspiring.
Third-Party Kajabi Templates: Why We Built Nexus
Many Kajabi users add third-party templates. They give you a professional website, sales page or course experience in a few clicks, and go beyond Kajabi's standard options.
We build them too. With Nexus we deliver what we believe are the best course templates for Kajabi: an interactive learning experience that guides your students, with a design they actually enjoy. You can try Nexus free for 30 days.
Compare our Kajabi course templates, read our guide to the best Kajabi templates for your online course or browse all our Kajabi templates.
What Changed at Kajabi in the Last Year
- New pricing (September 2025): higher prices, and an extra fee only when you use your own payment provider instead of Kajabi Payments.
- AI everywhere: Kajabi MCP, Cofounder and Expert Agents.
- Backstage: a private client portal for coaches and consultants.
- Amplify: a built-in ad platform where Kajabi users promote each other.
- Checkout and admin: multiple order bumps, better coupons, manual purchases and one-click duplication of courses, emails and funnels.
- Creator Studio: being retired in November 2026.
Kajabi now ships updates in fixed product cycles with a public roadmap. We update this review after every cycle.
Kajabi Pros and Cons
PROS
CONS
Who Kajabi Is For (and Who Should Not Use It)
Kajabi is a good fit if you
- are a coach, course creator or expert who sells more than one thing: courses, coaching, a community or a membership;
- now juggle five or more tools and want one system with all your customer data;
- want to build a business, not just host a single course.
Kajabi is not for you if you
- only need a community: Skool is cheaper and simpler;
- sell one small course or a few digital downloads: a simpler tool is enough;
- need full design control without code: WordPress gives you more freedom (and more maintenance);
- don't know yet what you want to sell: start with your idea and audience, not with a platform.
Still unsure? Read when an all-in-one platform like Kajabi makes more sense.
Kajabi vs Alternatives
How Kajabi compares to the platforms people most often consider instead:
| Platform | Best for | Compared to Kajabi |
|---|---|---|
| Skool | Community-first businesses | Cheaper and simple, but no website, funnels or real email marketing |
| Teachable | Selling courses | Course-focused; you'll need extra tools for website and marketing |
| Thinkific | Course creators who want a lower price | Strong course tools, weaker built-in marketing |
| Kartra | Funnel-heavy marketers | Lots of marketing features, less polished for courses and communities |
| Podia | Small creators selling simple products | Easier and cheaper, but you'll outgrow it as your business grows |
What Kajabi Users We Helped Say
Hey Bastiaan, I just want to say that I am really happy that we made the switch to Kajabi.
It took more work than expected, but now that everything’s running smoothly, I’m thrilled. Some members needed time to adjust, but new members find it much easier to use. Plus, we’re saving over €6,500 a year ($ 7200 USD) by cutting out plugins and subscriptions. That’s amazing! But for me, it’s not just about the financial savings. The real difference is that we can go on vacation without a laptop and not have to put out fires because some plugin updated or something.
In short, I’m really happy we made this decision last year. Now I’m ready to scale even further!
Carola van Bemmelen | De gelukkige eter
Bastiaan has helped us migrate from LifterLMS (WordPress) and ActiveCampaign to Kajabi.
He has given us truly awesome support on this and has been very patient with our (many) questions.
His knowledge of Kajabi is incomparable. This knowledge is reflected in the Kajabi add-ons UpCourse and Awesome Blog Creator. Both products are must-haves for your Kajabi website and courses.
We are very happy that we found Kajabi through this guy, and I think that our collaboration will continue for years to come 😊
So, I'm very sorry Bastiaan, we can only give you a rating of 10 stars on a scale of 5 stars 😊
Danny Vermeeren | www.elite.agile.nl
How to Start With Kajabi (and Get Our Launch Pack)
Through our link you can try Kajabi free for 30 days, instead of the standard 14. You don't pay anything during the trial, and you can cancel anytime from your account settings.
Because it's an affiliate link, we give you our Launch Pack for free:
- our Launchpad training to set up Kajabi step by step;
- our website templates, including the opt-in page and thank-you page;
- swipe copy for your pages and emails;
- access to our community.
And if you stay on Kajabi after your trial, you also get our sales page template and promotion playbook.
How it works: sign up for Kajabi through our link. Kajabi then sends you an email on our behalf with a link to claim your Launch Pack.
Includes our free Launch Pack · compare all options
Kajabi Review FAQ
Is Kajabi worth it?
What are the pros and cons of Kajabi?
Does Kajabi charge transaction fees?
Is there a free trial of Kajabi?
What AI features does Kajabi have?
Can I connect Claude or ChatGPT to Kajabi?
What happens when I reach my contact limit?
What do people say about Kajabi on Reddit?
Who should not use Kajabi?
How long have you used Kajabi?
Final Verdict: Is Kajabi Worth It in 2026?
If you're building a complete expert business with courses, coaching, a community and email, Kajabi is still the easiest choice in 2026. It costs more than it used to, but it replaces a stack of tools, it's reliable, and with MCP and Cofounder it's now much faster to build.
If you only need one part of it, a community or a single course, it isn't worth the money. Pick a simpler tool.
Includes our free Launch Pack · compare all options
About the author: Bastiaan de Koning is the founder of Jiffy Courses Online, a Kajabi Legend Partner and Vetted Expert, and has built on Kajabi since 2014. Last updated: 27 October 2026.
