Every day, countless blog posts are published. They all want the readers' attention. But what separates an obscure article from a widely-read piece? More often than not, it's the power of SEO, but how to use that power for your Kajabi blogs?
SEO stands for Search Engine Optimization. It's like a beacon. It helps your blog shine and attract readers. People use search engines, like Google, to find information. With good SEO, your blog ranks higher. This means more visitors and more readers. Platforms like Kajabi are great for bloggers. Yet, mastering SEO can still be tough. This guide will help. We’ll start with basics.
Starting With The Basics: Understanding SEO for Kajabi blogs
Before delving into advanced tools and strategies, we need to grasp the basic. This is how you get started with SEO:
1: Keyword Research - The starting point
Every SEO journey begins with keyword research. Why? Because it's about understanding what your potential readers are looking for. Imagine you're a librarian. To guide readers to the right book, you need to know the popular topics. In the digital world, tools like Google's Keyword Planner act as your guide. They tell you what terms people are searching for, how often, and how competitive those terms are. With this information, you can craft your content to answer those queries.
2: On-Page SEO - Perfecting Every Page
Once you know what your audience wants, the next step is to fine-tune your content. On-Page SEO refers to all the tweaks you make on individual pages of your blog to make them search engine friendly. But remember, you write your blog for readers, not for search engines.
Content: Incorporate your researched keywords naturally. Provide direct answers to search queries, but don’t stuff; make it flow. Make sure that you enter your keywords where it fits natural.
Headers and paragraphs: Break up your content with headers and paragraphs. Not only does this make your content reader-friendly, but it's also a place to include your main keywords. Make sure that each header has its own idea or subject and use as many paragraphs as you need to cover that specific idea or subject.
3: Quality Content - Beyond Keywords
While keywords are essential, SEO is not just about them. Your content must provide value. Engaging, relevant content keeps readers returning and reduces bounce rates.
Think about your favorite blogs. What keeps you going back? It’s the quality of content.
High-quality content is:
- Relevant: It should answer the reader's question.
- Engaging: It should capture attention and spark interest.
- Consistent: Regular updates keep readers coming back.
Engaged readers spend more time on your site, which signals to search engines that your content is valuable, thus improving your rank.
4: Mobile Optimization - Meet your Readers
The world has gone mobile. More than half of all web traffic now comes from mobile devices. If your Kajabi blog isn't mobile-friendly, you're missing out.
Always check the way your blog looks on a tablet or a phone, but it is not only about the way your blog appears.
- Make sure your blog loads quickly, so avoid loads of data.
- Make sure your text is readable without zooming.
- Space items apart for easy tapping.
Not only is mobile optimization good for readers, but search engines also favor mobile-friendly sites.
5: Backlinks - The Seal of Trust
Imagine you're vouching for a friend's expertise. The more people that do the same, the more credible your friend seems. Backlinks work similarly for websites.
When another site links to your blog, search engines view it as a trust signal. It's like saying, "This content is good, check it out!" But here's the catch: not all backlinks are equal. A link from a well-respected website holds more weight than one from an unknown source. So, aim for quality backlinks from reputable sites in your niche.
6: Fine-tuning with Kajabi SEO settings
Customize your blog's search appearance by using the SEO tools provided by Kajabi.
With Kajabi you can optimize your title and meta descriptions. These are the main things a user sees after entering a search. These are the main things a usereach blog post with specific SEO details:
- Page title
- Page description
- Alt attribute for your blog image
- Tags
- Social image
Make sure your title and meta description have your brand name and relevant keywords. Simply access your blog post to input this information.
To add SEO details to your overall blog page, head to Website > Blog > Settings.
Images: Not Just for Aesthetics
When we scroll through a blog post or an article, images often catch our eye before words do. They aren't merely decorative elements; they serve critical roles:
- Breaking Up Text: A wall of text can be daunting to readers. Images provide a visual break, making content more digestible. They act as rest stops, allowing readers to pause and process information.
- Conveying Emotions: A well-chosen image can invoke feelings, be it excitement, nostalgia, curiosity, or any other emotion. Sometimes, an image can communicate what words might take paragraphs to convey.
- Explaining Complex Topics: Infographics, charts, and diagrams can simplify complex subjects. They distill vast amounts of data or intricate processes into an easily understandable visual format.
However, there's a catch. Search engines, in their current form, can't "read" images. While they excel at analyzing text, they stumble when it comes to interpreting visual content. But they have a workaround: alt attribute.
The Significance of Alt Attributes
Alt attribute, often referred to as "alternative text," act as descriptors for images. When a search engine encounters an image on your blog, it reads the alt attribute to understand the context of the image. A picture of a sunset might evoke feelings of serenity for us, a search engine relies on the alt text, such as "sunset over serene lake".
Besides helping search engines, alt attributes also enhance accessibility. For visual impaired users, the alt text describes the visual content, ensuring a comprehensive browsing experience.
The Kajabi Challenge and the Awesome Blog Creator Solution
Kajabi, for all its strengths, doesn't natively provide an effortless way to add alt attributes to images you use in your blog post. You can only give alt attribute info to your blog image.
This omission could hinder your SEO efforts. However, every problem often has a solution. In this case, it's the Awesome Blog Creator created by Jiffy Courses. This tool seamlessly integrates with Kajabi, enabling bloggers to easily add alt attributes to each image, ensuring their visuals are SEO-optimized and accessible.
Delving Deeper: Schema Markup
Once your blog is SEO-optimized, it's time to further stand out. Schema Markup is your ticket.
Think of Schema Markup as a translator. It’s a kind of code or semantic vocabulary you add to your website. While search engines are smart, they can sometimes struggle with understanding the context of content. Schema Markup provides them with clear clues about what your content means, not just what it says.
For example, let's say you've written a review on your blog about a newly launched book. Without Schema Markup, search engines might recognize keywords like the book title, the author, and words related to reviews. However, with Schema Markup, you can explicitly tell search engines that it's a "book review", who the author is, what the book's title is, your rating of the book, and more.
The Impact of Schema Markup: Rich Snippets
So, why go through the effort of adding this extra layer of information? The payoff comes in the form of 'rich snippets'.
Most search result show the page title, URL, and a brief description. But a rich snippet offers so much more. If you've ever seen a search result with star ratings, images, product prices, or any other detailed info info, you've seen a rich snippet. And they usually come from good Schema Markup.
These detailed results give users more info right away. Plus, they help your listing pop on busy search pages. This could mean more clicks and more visibility.
In short, basic SEO gets you seen. But Schema Markup adds the special touches.
Yet, adding Schema isn't always easy. Kajabi has some basic SEO tools, but if you want rich snippets, it gets tricky.
At its heart, Schema Markup is a kind of code. You add it to your website's HTML to help search engines understand better. It might sound easy, but it can get confusing fast. Errors can lead to your Schema not being recognized or, worse, issues with your site’s display or functionality.
That's where the Awesome Blog Creator + PowerPack by Jiffy Courses Online becomes invaluable for Kajabi users.
ABC + PowerPack: Elevating Kajabi’s SEO Capabilities
In terms of SEO optimization for you Kajabi blogs, the Awesome Blog Creator + PowerPack is a game-changer. It simplifies Schema Implementation. Forget about manual coding. With ABC + PowerPack, embedding Schema Markup becomes a breeze.
Just fill in the information you want added to your blog like a summary, SEO description, keywords and tags. The ABC + PowerPack does the rest.
Conclusion
SEO optimization is like embarking on a journey. It's not a one-time task but an ongoing effort. Kajabi offers a range of features that set a solid foundation for your online content. But, sometimes you need a bit more. That's were tools like the ABC + PowerPack come in. These tools fine-tune you SEO efforts. The result? Your blog won't be just one among millions. It'll shine and attract more readers, standing out as a key source of information.
Agnes Maas
At Jiffy Courses Online, we provide top-notch tools and templates designed specifically for Kajabi users, helping them elevate their businesses. My husband, Bastiaan de Koning, is the mastermind behind these innovative resources. I'm excited to share his exceptional creations with you and the global community.
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background-color: #fff; border-radius: 4px; } #block-1696951987499 .image__overlay-text, [data-slick-id="1696951987499"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1696951987499 .block, [data-slick-id="1696951987499"] .block { display: flex; justify-content: flex-start; } #block-1696951987499 .image__overlay, [data-slick-id="1696951987499"] .image__overlay { opacity: 0; } #block-1696951987499 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1696952133374 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696952133374 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1696952133374 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696952133374 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1696952133374 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1696951923966 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696951923966 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1696951923966 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696951923966 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1696951923966 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1696952281744 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696952281744 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1696952281744 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696952281744 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1696952281744 { text-align: left; } } #block-1696952281744 .image__image { max-width: 25%; border-radius: 4px; } #block-1696952281744 .image__image { float: right; margin-left: 20px; } /* flush setting */ /* margin settings */ #block-1696953033287 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696953033287 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1696953033287 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696953033287 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1696953033287 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1696953859413 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696953859413 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1696953859413 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696953859413 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1696953859413 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1696953757414 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696953757414 .block { /* border settings */ border: 4px black; border-radius: 0px; /* background color */ /* default padding for mobile */ padding: 0px; /* mobile padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1696953757414 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696953757414 .block { /* default padding for desktop */ /* desktop padding overrides */ padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1696953757414 { text-align: ; } } #block-1696953757414 .block, [data-slick-id="1696953757414"] .block { display: flex; justify-content: flex-start; } #block-1696953757414 .image, [data-slick-id="1696953757414"] .image { width: 100%; overflow: hidden; width: Example of blog made with the Awesome Blog Creatorpx; border-radius: 4px; } #block-1696953757414 .image__image, [data-slick-id="1696953757414"] .image__image { width: 100%; width: Example of blog made with the Awesome Blog Creatorpx; } #block-1696953757414 .image__overlay, [data-slick-id="1696953757414"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1696953757414 .image__overlay-text, [data-slick-id="1696953757414"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1696953757414 .block, [data-slick-id="1696953757414"] .block { display: flex; justify-content: flex-start; } #block-1696953757414 .image__overlay, [data-slick-id="1696953757414"] .image__overlay { opacity: 0; } #block-1696953757414 .image__overlay:hover { opacity: 1; } } /* flush setting */ /* margin settings */ #block-1696953890353 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696953890353 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1696953890353 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696953890353 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1696953890353 { text-align: left; } } /* flush setting */ /* margin settings */ #block-1696953261569 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696953261569 .block { /* border settings */ border: 4px black; border-radius: 4px; /* background color */ /* default padding for mobile */ padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1696953261569 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1696953261569 .block { /* default padding for desktop */ padding: 0px; /* desktop padding overrides */ padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } /* mobile text align */ @media (max-width: 767px) { #block-1696953261569 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } /* flush setting */ /* margin settings */ #block-1697016243746 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1697016243746 .block { /* border settings */ border: 2px solid #19826b; border-radius: 10px; /* background color */ background-color: #ffffff; /* default padding for mobile */ padding: 0px; padding: 0px; padding: 0px; /* mobile padding overrides */ padding-top: 15px; padding-right: 15px; padding-bottom: 15px; padding-left: 15px; } @media (min-width: 768px) { /* desktop margin settings */ #block-1697016243746 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1697016243746 .block { /* default padding for desktop */ padding: 0px; padding: 0px; /* desktop padding overrides */ padding-top: 15px; padding-right: 15px; padding-bottom: 15px; padding-left: 15px; } } /* mobile text align */ @media (max-width: 767px) { #block-1697016243746 { text-align: center; } } #block-1697016243746 .feature__image, [data-slick-id="1697016243746"] .feature__image { width: 100px; border-radius: 100px; } .authorfeature { display: flex; align-items: flex-start; position: relative; } .authorfeature__image-container { flex-shrink: 0; /* Prevent the image from shrinking */ margin-right: 20px; } .authorfeature__image { max-width: 150px; height: auto; } .authorfeature__content { flex-grow: 1; /* Allow the text and button to take the remaining space */ } @media (max-width: 767px) { #block-1697016243746 .authorfeature { flex-direction: column; /* Stack children vertically */ align-items: center; } #block-1697016243746 .authorfeature__image-container { margin-right: 0; } }
