So, you’ve got a lead magnet. You’re using Kajabi. You launch your funnel and wait for the subscribers and sales to roll in.
And then… not much happens.
Don’t worry. This is more common than you think. Most online creators make the same mistake: they build a funnel that’s technically correct, but totally forgettable.
This blog is here to fix that.
I’ll walk you through how to build a lead magnet funnel that’s simple, clean, and gets results. I’ll also show you one trick that changed everything for me: adding a personal, time-sensitive offer right after someone signs up.
On the fast lane? Read the summary!
Building a Kajabi funnel is simple, but turning it into a high-converting machine takes strategy.
In this guide, you’ll discover how to create a powerful lead magnet funnel in Kajabi that not only grows your email list but also drives sales.
We’ll break down the key steps:
- designing a clean, outcome-focused opt-in page,
- setting up a time-sensitive personal offer on your thank-you page and optional a bonus page.
- and using a short but effective email sequence to nurture new leads.
You'll discover the Kajabi Timeline Funnel to turn your funnels into time sensitive funnels in no-time.
You’ll also learn the most common mistakes that Kajabi users make—like skipping follow-ups or offering generic freebies—and how to avoid them.
With these strategies, your funnel will feel more personal, urgent, and engaging.
Whether you’re a coach, course creator, or online entrepreneur, these actionable tips will help you turn casual visitors into loyal subscribers and customers.
Step 1: Don’t Overcomplicate Your Funnel
Kajabi makes it easy to get started. You can use the built-in Freebie Funnel or just create your own flow with a landing page, thank-you page, a bonus page, and a few emails.
Here’s all you really need:
- One page with a great opt-in offer
- A second page that moves people forward towards your bonus and the bonus page.
- A few emails that build trust and show the next step.
You don’t need five layers of automations or five different offers. Just one good one, delivered at the right time.
Step 2: Make Your Opt-in Page About the Result, Not the File
Here’s where a lot of people lose their readers. They focus on the freebie itself, “Download this PDF”, instead of what the freebie actually helps someone do.
Try this instead:
- Keep your headline short and outcome-focused
- Use a two-step form (click to reveal the form. It converts better)
- Add social proof if you’ve got it (e.g. “Downloaded by 1,200 creators”)
And name your freebie like it solves a problem.
For example:
“The Funnel Fix: 3 Simple Tweaks That Tripled My Kajabi Conversions.”
Feels different, right?
Step 3: Turn the Thank-You Page Into a Real Opportunity
Now comes the part most people skip. The thank-you page.
This is one of the highest-attention moments in your funnel. Someone just signed up. They’re engaged. They’re curious.
Most people send them to a blank page that says “Thanks.”
You can do better.
Here’s what I like to do instead:
- Offer a small product or bonus. Something low risk.
- Make it relevant to the freebie they just grabbed.
- Add a countdown or deadline so it doesn’t sit forever.
Even just saying:
“Since you downloaded the guide, I’ve got something extra for you. Only available today.”
…can be enough to spark action.
The countdown is the game-changer here. Without urgency, people think, “I’ll come back later,” and they rarely do. With a visible timer right on your thank-you page or bonus page, you create a natural push to decide now, and that alone can dramatically improve, even double, your conversions.
The easiest way to do this in Kajabi is with the Kajabi Timeline Funnel and its built-in countdown timer.
Step 4: Send a Few Emails (Not Just One)
You don’t need a 14-email funnel. But you do need more than a freebie delivery.
Here’s a basic sequence that works well:
- Email 1: Deliver the freebie with a link to your bonus page, and tell them what to expect
- Email 2: Give them a quick tip they can apply in 5 minutes and guide them to your bonus page.
- Email 3: Tell a story or share your “why”
- Email 4: Remind them about the time-limited offer
These emails don’t need to be long. In fact, short and honest usually works better.
5 Common Funnel Mistakes (That Are Easy to Fix)
Let’s pause for a second. Even with good tools like Kajabi, it’s easy to mess up the basics. I’ve made most of these mistakes myself, so here’s a quick checklist.
- Too much friction before the form
If people can’t find the form quickly, they won’t bother.
→ Keep it simple, CTA above the fold.
- Weak freebie
If it’s vague or boring, no one wants it.
→ Make it specific and outcome-focused.
- Useless thank-you page
That “Thanks!” message could be a missed sale.
→ Offer something relevant and timely.
- No urgency
If people think they can come back later, they won’t.
→ Add a countdown or deadline. Even a soft one. It can double your conversion rates.
- No follow-up
The freebie is just the start of the journey.
→ Add a 3–4 email series to build trust and move them forward.
Final Thoughts
If your funnel isn’t converting, it’s rarely because you’re missing some secret hack. More often, it’s because you’re trying to do too much, or you’re missing the moments that matter most.
- Start simple.
- Make it personal.
- And add urgency—done right, it’s one of the kindest things you can do for your future customer.
If you want to see exactly how to build a clean, time-sensitive funnel in Kajabi without complicated tech, take a look at the Kajabi Timeline Funnel. It’s designed to easily add urgency and structure to your existing funnel, so you can focus on what really matters: connecting with your audience and helping them take action.
Timeline Funnel
The smartest tool to boost conversions. Create evergreen deadline funnels and custom countdown timers that adapt to each subscriber.
Built specifically for Kajabi.
Learn more...
Meet the author
Agnes Maas
Co-founder of Jiffy Courses Online and big Kajabi fan and expert. Fully dedicated to helping Kajabi users unlock new possibilities with Jiffy tools and templates, and guiding them every step of the way.
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