Every December, we tell ourselves the same story.
I’ll deal with it in January.
When the holidays are over. When things calm down. When I have time to focus.
But here’s the truth most Kajabi entrepreneurs don’t realize: if you wait until January to fix or launch your Kajabi course, you’re already behind.
Because while you’re warming up, others are already enrolling students, riding the wave of New Year motivation that happens every single year.
On the fast lane? Read the summary!
Summary: Waiting until January to update or launch your Kajabi course means missing the biggest momentum spike of the year. Smart creators use November and December to quietly prepare — so their courses are ready when people start searching, learning, and buying again in January.
Quick wins:
- Don’t wait for motivation — use calm months to build.
- Students search most for new courses in January (source: Thinkific, Class Central).
- Prepare content and visuals now; automate your launch for early January.
- Need help? Let Millennial Marketer build your course using GamiFlix or Gamify Pro.
The January rush is real
Every year, learning platforms like Thinkific and Class Central report the same thing: course sign-ups spike in January.
It’s when people make resolutions, set goals, and finally decide this is the year I invest in myself.
But here’s the catch: if your Kajabi course isn’t ready before that wave hits, you’ll spend most of January building while your competitors are already enrolling.
Launching in February means missing the moment when attention, energy, and intent are at their peak.
Why waiting costs more than you think
When you postpone updates or launches, you don’t just delay progress — you lose visibility.
Kajabi’s ecosystem (and Google’s search rankings) reward consistency. A quiet December means lower visibility in January, just when traffic spikes.
So instead of starting from momentum, you start from recovery. And in business, catching up always costs more time and energy than staying ready.
Quiet months = your secret advantage
November and December don’t have to be slow months.
They can be your most strategic ones.
While everyone else is switching off, you can:
- Energize your Kajabi course with a gamified template like GamiFlix or Gamify Pro.
- Add a gamified onboarding path to keep students motivated through January and beyond.
- Let Millennial Marketer handle your full DFY build so it’s done before the holidays.
- Plan an automated email sequence ready to go live the first week of January.
That way, while others are still recovering from the holidays, your course is already live, automated, and attracting students full of New Year energy.
The smart move: prepare early, launch easy
You don’t need to hustle through December.
You just need to plan smart.
Start small: update one lesson, rework your offer page, or hand off the technical parts that keep slowing you down.
Because the truth is, preparation creates peace. And peace creates profit.
Key Takeaways
- January is the biggest month for online learning — be ready before it starts.
- Visibility and momentum come from consistency, not last-minute effort.
- Use November and December strategically: refresh visuals, set up automation, and plan your relaunch.
- Support makes it easier — Millennial Marketer can help build your course while you focus on what matters.
Frequently Asked Questions
Why is January so important for course creators?
Statistics from Thinkific and Class Central show that online learning platforms see a major spike in enrollments every January. People are driven by resolutions and new-year energy — it’s the perfect time to launch or relaunch.
What if I can’t finish my Kajabi course before the holidays?
Focus on what you can finish. Update visuals, simplify your structure, or outsource to professionals like Millennial Marketer to complete it before the year ends.
How do gamified templates help?
Templates like GamiFlix and Gamify Pro make your course more engaging and structured, motivating students to keep learning long after January.
Meet the Authors
Agnes Maas & Bastiaan de Koning
We’re partners in life and business! Kajabi has been the cornerstone of our three thriving ventures: Kajabi-Users Nederland, Linktopay, and, of course, Jiffy Courses Online.
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