Understanding Kajabi Pricing: Find the Best Plan for You

Kajabi is an all-in-one platform for entrepreneurs, educators, coaches and course creators who want to build and grow an online business. But how much does Kajabi cost, what is included in each plan and which Kajabi pricing plan is the best choice for your business?

Kajabi currently offers three main plans: Basic, Growth and Pro. The plans start at $179 per month when paid monthly. If you choose annual billing, you save 20%, bringing the starting price down to $143 per month.

You can view the current Kajabi pricing and our extended trial offer before comparing the plans in more detail.

In this guide, we explain the current Kajabi pricing, compare the features of the different plans and help you determine which option best matches your business.

Overview of Kajabi Pricing Plans

Kajabi is designed to replace many of the separate tools commonly used to run an online knowledge business. Inside one platform, you can create a website, publish online courses, manage a community, send marketing emails, build landing pages, create sales funnels and sell your products.

You can also read more about Kajabi and the additional support you receive through JiffyCoursesOnline.

The three Kajabi pricing plans are intended for businesses at different stages of growth.

The Basic Plan gives you the essential tools needed to start and run your online business. Growth adds more products, contacts and advanced marketing features. Pro is designed for larger businesses that need multiple websites, extensive customization and higher limits.

Kajabi offers both monthly and annual subscriptions:

When you choose annual billing, the full year is paid in advance. The displayed monthly price represents the average cost per month.

Prices, plan limits and promotional offers can change. Check our Kajabi pricing overview for the current details.

Choosing the right plan is not simply a matter of selecting the cheapest option. You should also consider the number of products you want to sell, the size of your contact list, the marketing features you need and how quickly you expect your business to grow.

Detailed Breakdown of Each Kajabi Plan

Kajabi Basic Plan

The Kajabi Basic Plan costs $179 per month when billed monthly or $143 per month when billed annually.

Basic is the entry-level Kajabi plan for entrepreneurs who want to create and sell courses, memberships, coaching programs or other digital products from one central platform.

The plan includes one website, one community, five products and space for up to 2,500 contacts. You can also create landing pages, connect a custom domain, use Kajabi’s email marketing tools and access Kajabi’s AI features.

Because the Basic Plan includes the main website, product, email and sales functionality, it provides a solid foundation for starting an online business. You do not need to combine separate systems for your website, course environment, email campaigns and checkout.

The main limitation is that Basic does not include some of Kajabi’s more advanced growth features. For example, advanced automations, affiliate marketing and certain customization options are available on the Growth and Pro plans.

Basic is therefore most suitable for creators who want to launch or manage a relatively straightforward online business without immediately needing extensive automation or affiliate functionality.

Kajabi Growth Plan

The Kajabi Growth Plan costs $249 per month when billed monthly or $199 per month when billed annually.

Growth includes everything available in Basic, but offers considerably more capacity. You can create up to 50 products and manage up to 25,000 contacts.

The most important difference, however, is not simply the higher limits. Growth also unlocks advanced features that can help you automate and scale your business.

These include advanced automations, affiliate marketing, custom branding, Universal Inbox, Comment-to-DM and Cohort Courses. The plan also allows more admin users, making it more suitable for businesses that work with a team.

Advanced automations allow you to create more sophisticated customer journeys. You can automatically respond to actions such as purchasing a product, completing a lesson, submitting a form or clicking a link in an email.

The affiliate functionality enables you to create your own affiliate program and reward partners who promote your products.

For many established course creators, Growth offers the best balance between pricing, capacity and functionality. It is particularly suitable when your business already generates revenue and you want to improve your marketing, automate more processes or expand your product range.

Kajabi Pro Plan

The Kajabi Pro Plan costs $499 per month when billed monthly or $399 per month when billed annually.

Pro is Kajabi’s most comprehensive standard plan and is intended for larger online businesses, agencies and organizations that need more websites, more contacts and greater technical flexibility.

The plan supports three websites, three communities, unlimited products and up to 100,000 contacts. It also includes the advanced marketing and automation features available with Growth.

One of the main reasons to choose Pro is access to additional customization and integration options. These include Kajabi’s custom code editor and Open API. These tools allow businesses and developers to connect Kajabi with external systems or create more customized functionality.

Pro also includes a branded mobile app and dedicated success support.

For most beginning course creators, the Pro Plan will provide more capacity than they initially need. It becomes relevant when you operate several brands, manage a large contact database, need extensive custom development or want to run multiple Kajabi websites from one account.

Key Features Included in Each Plan

Basic Plan Features

The Basic Plan contains the core functionality needed to create, market and sell digital products.

You can use Kajabi to build your website, create landing pages, publish courses, manage a community, send email campaigns and process sales. The plan includes five products, one website, one community and up to 2,500 contacts.

You can also connect your own domain, giving your Kajabi website and course environment a professional branded address.

Kajabi’s built-in templates and AI tools can help you create course content, emails and marketing materials more efficiently. Support is available around the clock if you need help using the platform.

Basic is a practical choice when you want one connected system for your online business but do not yet need complex automations, affiliate management or extensive customization.

Growth Plan Features

The Growth Plan builds on Basic by adding more capacity and more advanced marketing functionality.

With room for 50 products and 25,000 contacts, the plan can support a much larger range of courses, memberships and offers.

Advanced automations make it possible to create targeted workflows based on customer behavior. This helps you personalize communication and reduce repetitive manual work.

Growth also includes an affiliate marketing system. You can register affiliates, generate individual tracking links and calculate commissions from within Kajabi.

Additional features such as Universal Inbox, Comment-to-DM, Cohort Courses and custom branding make Growth particularly useful for businesses that want to scale their marketing and customer experience.

Pro Plan Features

The Pro Plan includes the highest limits and the most extensive customization options.

With three websites, three communities, unlimited products and up to 100,000 contacts, Pro is suitable for businesses that manage multiple brands, audiences or product lines.

The custom code editor provides more control over the design and functionality of your Kajabi websites. Open API access makes it possible to create custom integrations with other software.

The included branded mobile app can also be important for businesses that want to offer their customers a dedicated mobile experience under their own brand.

These additional capabilities make Pro a powerful option, but only when your business actively needs them. Choosing Pro simply because it is the largest plan is rarely necessary.

Comparing Kajabi Plans: Which One Is Right for You?

Selecting the right Kajabi plan depends on your current business needs and the way you expect your business to develop.

The Basic Plan is often sufficient when you are launching your first products or running a relatively simple online course business. It includes the essential tools needed to create your website, attract leads, send emails and sell your products.

Growth becomes a better choice when you need advanced automations, want to work with affiliates or are approaching the product or contact limits of Basic.

The higher price of Growth should therefore be evaluated in relation to the features you will actually use. An affiliate program or better automation can quickly justify the difference when these tools help you generate more sales or save significant amounts of time.

Pro is mainly intended for larger businesses that require multiple websites, a large contact capacity, custom code or API integrations. For most individual course creators and coaches, Basic or Growth will be the more logical starting point.

You can upgrade your Kajabi subscription as your business grows, so there is usually no reason to start with a larger plan before you need its features.

For a direct comparison of the plans, visit our complete Kajabi pricing comparison.

Kajabi Pricing vs. Competitors: A Cost Analysis

Kajabi is frequently compared with course platforms such as Teachable, Thinkific and Podia.

At first glance, these platforms may appear less expensive. However, a direct comparison of monthly subscription prices does not always provide a complete picture.

Kajabi is not only an online course platform. It also includes website hosting, landing pages, email marketing, funnels, automations, checkout functionality and community features.

With a less comprehensive platform, you may need to add separate software for email marketing, website management, funnels, scheduling, communities or automation. The combined cost of these subscriptions can significantly reduce the apparent price difference.

There is also an operational difference. Every additional tool needs to be configured, connected and maintained. Data must move correctly between the different systems, and software updates or integration problems can affect your customer journey.

Kajabi’s main advantage is that these components are built to work together. A customer can complete a form, enter an email campaign, purchase an offer and receive access to a course without requiring several external integrations.

This does not mean Kajabi is automatically the best or cheapest option for every business. If you only need a simple place to host one course, a smaller standalone platform may be sufficient.

Kajabi becomes more attractive when you want to manage most of your online business from one system and would otherwise need several separate subscriptions.

Tips for Choosing the Best Kajabi Plan for Your Needs

Assess Your Business Needs

Start by considering what you need today rather than what you may possibly need several years from now.

How many products do you want to offer? How large is your current contact list? Do you need an affiliate program? Will you use advanced automations? Do several team members need access to the account?

These questions usually make it easier to determine whether Basic, Growth or Pro is the best fit.

Evaluate the Features

Do not base your decision solely on the number of products or contacts included in each plan.

The distinction between Basic and Growth is primarily about marketing and automation. If advanced automations or affiliate marketing are essential to your strategy, Growth may be the more suitable choice even when you do not yet need 50 products.

Pro should mainly be considered when you need multiple websites, custom code, API access or the branded mobile app.

Consider Your Budget

Kajabi should ultimately contribute to your business rather than simply becoming another monthly expense.

Calculate what you currently pay—or would need to pay—for your website, course platform, email marketing, landing pages, funnels and other software. Comparing the total cost gives you a more realistic picture than comparing Kajabi with one standalone course platform.

Annual billing reduces the Kajabi subscription price by 20%, but requires you to pay for the complete year in advance. Monthly billing costs more but provides greater flexibility while you are testing the platform or developing your offer.

Common Questions About Kajabi Pricing

How Much Does Kajabi Cost per Month?

The Kajabi Basic Plan costs $179 per month, Growth costs $249 per month and Pro costs $499 per month when billed monthly.

With annual billing, the effective monthly prices are $143 for Basic, $199 for Growth and $399 for Pro.

What Is the Cheapest Kajabi Plan?

Of the three main plans covered here, Basic is the least expensive Kajabi plan.

It costs $179 with monthly billing or the equivalent of $143 per month when you pay annually.

Is Kajabi Worth the Investment?

Kajabi can be worth the investment when you plan to use several parts of the platform.

If Kajabi replaces your website software, email marketing platform, course platform, funnel builder and community software, the price can compare favorably with maintaining a collection of separate tools.

The platform can also save time because products, contacts, emails, payments and customer access are managed within one connected system.

If you only need to publish a small course and do not require marketing or business functionality, Kajabi may offer more than you need.

To assess the total investment, compare the plans and included features in our current Kajabi pricing overview.

Can I Upgrade or Downgrade My Plan?

Yes. You can change your Kajabi plan when your business requirements change.

This means you can begin with Basic and upgrade to Growth when you need advanced automations, affiliate functionality or higher limits.

Before downgrading, you should check whether the number of products, contacts, websites and admin users in your account fits within the limits of the lower plan.

Is There a Free Trial Available?

Yes. Kajabi offers a free trial so you can explore the platform before starting a paid subscription.

When you register through JiffyCoursesOnline, you receive an extended 30-day Kajabi trial. This gives you more time to build your website, create a product and explore the marketing and sales functionality.

You also receive the complete Kajabi Launch Pack. The Launch Pack is designed to help you move from your first Kajabi login toward launching your first product and finding your first customers without spending weeks trying to work everything out on your own.

You can start your extended Kajabi trial through JiffyCoursesOnline.

Does Kajabi Charge Transaction Fees?

Kajabi does not take a standard percentage of every sale as a platform transaction fee.

You will still pay payment-processing fees to the payment provider that processes the transaction. The exact fee depends on factors such as your country, Kajabi plan, payment provider and payment method.

Is Annual Kajabi Billing Cheaper?

Yes. Kajabi provides a 20% discount when you select annual billing.

Basic decreases from $179 to an effective price of $143 per month. Growth decreases from $249 to $199, and Pro decreases from $499 to $399 per month.

The annual subscription is paid in advance, so you should only choose this option when you are confident that Kajabi is the right platform for your business.

Real User Experiences With Kajabi

Users who move to Kajabi often mention the convenience of managing their website, products, email marketing and sales from one place.

The transition can require some initial work, particularly when content, contacts and email campaigns must be moved from existing systems. Kajabi also contains many features, which can make the platform feel extensive when you first log in.

Once the main structure has been created, the connected nature of the platform becomes one of its strongest advantages. Changes to a product, offer or email campaign can be managed without constantly switching between separate tools.

The experience will depend on your existing software, technical knowledge and business model. This is one reason why using the free trial to build a real product is more valuable than simply looking around the dashboard.

Conclusion: Making an Informed Decision on Kajabi Pricing

Choosing the right Kajabi pricing plan starts with understanding what your business actually needs.

Basic provides the core tools required to build and sell digital products. Growth adds the advanced automation, affiliate and marketing functionality needed by many expanding businesses. Pro provides higher limits, multiple websites and technical customization for larger operations.

Kajabi is not the least expensive course platform available. Its value lies in combining the different parts of an online business within one connected system.

Before making a decision, compare the cost of Kajabi with the complete set of tools you would otherwise need. Also consider the time involved in maintaining integrations and moving customer data between different platforms.

You can compare the current Kajabi plans, features and prices to decide which subscription fits your business.

The best way to determine whether Kajabi is right for you is to test it with your own business.

When you start Kajabi through JiffyCoursesOnline, you receive an extended 30-day Kajabi trial plus the complete Kajabi Launch Pack. This gives you the time and practical resources needed to create your first setup and make an informed decision before choosing a paid plan.