Is your Kajabi Sales Page converting more visitors into buyers?
A beautiful Kajabi sales page doesn’t automatically mean more sales.
I learned this the hard way: I once spent hours making a page look amazing, only to realize my conversions were flat.
The truth? Design matters — but structure, trust-building, and guiding your visitor toward action matter even more.
In this article, I’ll share eight practical tips on how to improve Kajabi sales page conversions — all tested, all based on buyer psychology. You’ll also see how tools like ShoppiQ, a Kajabi conversion toolkit, make it easier to apply these strategies without extra coding or design headaches.
On the fast lane? Read the summary!
A beautiful Kajabi sales page isn’t enough — structure, trust, and guidance are key to turning visitors into buyers. In this post, you’ll learn 8 tested strategies based on buyer psychology, including:
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Start strong in the hero section with a clear, benefit-driven headline.
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Keep visitors on the page using accordions and modal pop-ups instead of external links.
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Tell a story, not just list features to connect emotionally.
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Avoid information overload by hiding secondary details.
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Place trust triggers near CTAs for a last push toward purchase.
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Spread proof throughout the page so it’s always visible.
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Remove last-minute roadblocks with FAQs and quick answers near buy buttons.
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Test the look as well as the words to find what gets more clicks.
Plus, discover how ShoppiQ, the Kajabi conversion toolkit, makes these tactics easier to implement—no coding headaches required.
1. Start Strong in the Hero Section.
Your hero section is the first thing visitors see — and thanks to the primacy effect, they will remember it most. If you lose them here, they may never scroll down, and your Kajabi sales page conversions will suffer.
So avoid vague titles like “Coaching Program” without showing why it matters to them. Instead, start with a clear, benefit-driven headline that instantly signals, “You’re in the right place” and why they should keep reading.
Try this: Keep your headline under 10 words, focus on transformation, and place a clear call-to-action (CTA) button above the fold. This is one of the simplest yet most effective strategies for how to improve Kajabi sales page conversions.
2. Keep Visitors on the Page
Every external link is an escape route. Open tabs, notifications, and emails are your competition. You want visitors to stay on your Kajabi sales page, because once they leave, there’s a good chance they might not come back.
A common mistake I see is linking to an off-page FAQ or bonus details in a new tab. Instead, give extra information without sending them elsewhere — and without making them scroll endlessly (goodbye, RSI complaints).
Quick win: Use accordions and Kajabi modal pop-ups. These keep buyers engaged and focused while giving them the information they need.
Even better: Use the enhanced pop-up modals from ShoppiQ. ShoppiQ includes a pop-up modal functionality with images, review stars, pricing and a CTA buttons, so visitors can check product details instantly without losing their place on the page. This small change can significantly boost Kajabi sales page conversions.
3. Tell a Story, Not Just Features
Features tell visitors what’s included. Stories show them why it matters. People don’t buy features — they buy transformation.
If you only list “What’s included,” you miss the chance to connect emotionally. Storytelling creates a stronger link between your offer and your visitor’s goals.
Use a simple structure: Problem → Possibility → Bridge → Proof → Action.
This keeps your page persuasive and easy to follow.
4. Avoid Overloading Your Page
Too much information at once is overwhelming. If visitors have to process every single detail upfront, they’ll likely bounce — and your Kajabi sales page conversions will drop.
Hide secondary details in “See More” sections or modal pop-ups. This keeps your page scannable while still providing extra information for those who want it.
This is how I used ShoppiQ to give visitors what they need when they need it, without cluttering my main sales message.
5. Place Trust Triggers Where They Matter
Trust wobbles the most right before someone clicks the buy button. This is the moment when buyers start wondering: Is this really worth it? Will it work for me? That’s why it’s the perfect time to show social proof — reviews, trust badges, or a guarantee.
One thing I often see is that all the testimonials are dumped at the very bottom of the sales page. By the time a visitor gets there, if they get there at all, many have already made up their mind not to buy.
Pro tip: Keep your trust triggers right next to your call-to-action buttons. A quick review, a star rating, or a “30-day guarantee” badge at the decision point can give someone the last push they need — and it’s an easy way to boost Kajabi sales page conversions.
6. Sprinkle Proof Throughout the Page
Not everyone reads your sales page from top to bottom. Some skim, others jump straight to the middle — or even scroll back and forth before making a decision. That’s why you can’t hide all your proof in one place.
If you put every testimonial in one big block, you miss opportunities to reassure people at the exact moment they’re thinking about clicking “Buy.”
Spread your proof around. Add a quick quote next to your features, a star rating beside your pricing, a mini case study halfway down.
This way, no matter where your visitor’s eyes stop, they’ll see a reason to trust you.
7. Remove Last-Minute Roadblocks
Even when someone is ready to buy, a small doubt can stop them in their tracks. A missing detail, an unanswered question, or a “what if” moment can be enough to make them close the tab.
The problem? If finding the answer means scrolling all the way back up or leaving the page, you risk losing them for good.
Quick win: Keep answers close to the action. Add an FAQ accordion, a small “Questions?” pop-up, or a quick bullet list of key points right next to your final CTA. This keeps the buying momentum going and removes excuses to walk away.
8. Test the Look, Not Just the Words
Great copy is important, but your design is the first thing visitors notice. A cluttered or unbalanced layout can make people hesitate before they even start reading.
Small design changes can have a big impact on clicks — think button color, font size, spacing, or where your CTAs appear.
Try this: Don’t just test different headlines. Experiment with your layout and visuals too, and see which combinations make people click more.
Final Thoughts
High-converting Kajabi sales pages don’t happen by accident — they’re built with intention.
Start with a strong hero, keep visitors engaged, guide them with storytelling, manage information flow, and place proof where it matters.
If you want some smart tools to help you put these ideas into practice ShoppiQ is a very smart choice.
That way, your ideas get the best stage to shine, and your visitors get the clearest path to say “yes.”
Meet the author
Agnes Maas
Co-founder of Jiffy Courses Online and big Kajabi fan and expert. Fully dedicated to helping Kajabi users unlock new possibilities with Jiffy tools and templates, and guiding them every step of the way.
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padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1755144438835 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755144438835 .block { padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1755144438835 { text-align: ; } } #block-1755144438835 .block, [data-slick-id="1755144438835"] .block { display: flex; justify-content: center; } #block-1755144438835 .image, [data-slick-id="1755144438835"] .image { width: 100%; overflow: hidden; width: 800px; border-radius: 4px; } #block-1755144438835 .image__image, [data-slick-id="1755144438835"] .image__image { width: 100%; width: 800px; } #block-1755144438835 .image__overlay, [data-slick-id="1755144438835"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1755144438835 .image__overlay-text, [data-slick-id="1755144438835"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1755144438835 .block, [data-slick-id="1755144438835"] .block { display: flex; justify-content: center; } #block-1755144438835 .image__overlay, [data-slick-id="1755144438835"] .image__overlay { opacity: 0; } #block-1755144438835 .image__overlay:hover { opacity: 1; } } #block-1755144566270 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755144566270 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 15px; } @media (min-width: 768px) { #block-1755144566270 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755144566270 .block { padding: 0px; padding-top: 10px; padding-right: 20px; padding-bottom: 0px; padding-left: 20px; } } @media (max-width: 767px) { #block-1755144566270 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1755144619054 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755144619054 .block { border: 4px black; border-radius: 0px; padding: 0px; padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1755144619054 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755144619054 .block { padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1755144619054 { text-align: ; } } #block-1755144619054 .block, [data-slick-id="1755144619054"] .block { display: flex; justify-content: center; } #block-1755144619054 .image, [data-slick-id="1755144619054"] .image { width: 100%; overflow: hidden; width: 800px; border-radius: 4px; } #block-1755144619054 .image__image, [data-slick-id="1755144619054"] .image__image { width: 100%; width: 800px; } #block-1755144619054 .image__overlay, [data-slick-id="1755144619054"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1755144619054 .image__overlay-text, [data-slick-id="1755144619054"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1755144619054 .block, [data-slick-id="1755144619054"] .block { display: flex; justify-content: center; } #block-1755144619054 .image__overlay, [data-slick-id="1755144619054"] .image__overlay { opacity: 0; } #block-1755144619054 .image__overlay:hover { opacity: 1; } } #block-1755144763345 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755144763345 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 15px; } @media (min-width: 768px) { #block-1755144763345 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755144763345 .block { padding: 0px; padding-top: 10px; padding-right: 20px; padding-bottom: 0px; padding-left: 20px; } } @media (max-width: 767px) { #block-1755144763345 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1755145781972 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755145781972 .block { border: 4px none #ffffff; border-radius: 4px; padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1755145781972 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 30px; } #block-1755145781972 .block { padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1755145781972 { text-align: ; } } #block-1755145781972 .block, [data-slick-id="1755145781972"] .block { display: flex; justify-content: center; } #block-1755145781972 .image, [data-slick-id="1755145781972"] .image { width: 100%; overflow: hidden; width: 800px; border-radius: 4px; } #block-1755145781972 .image__image, [data-slick-id="1755145781972"] .image__image { width: 100%; width: 800px; } #block-1755145781972 .image__overlay, [data-slick-id="1755145781972"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1755145781972 .image__overlay-text, [data-slick-id="1755145781972"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1755145781972 .block, [data-slick-id="1755145781972"] .block { display: flex; justify-content: center; } #block-1755145781972 .image__overlay, [data-slick-id="1755145781972"] .image__overlay { opacity: 0; } #block-1755145781972 .image__overlay:hover { opacity: 1; } } #block-1755145898921 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755145898921 .block { border: 4px black; border-radius: 4px; background-color: #c3c9a7; padding: 0px; padding: 0px; padding: 0px; padding-top: 15px; padding-right: 15px; padding-left: 15px; } @media (min-width: 768px) { #block-1755145898921 { margin-top: 50px; margin-right: 0px; margin-bottom: 0px; margin-left: -60px; } #block-1755145898921 .block { padding: 0px; padding: 0px; padding-top: 20px; padding-right: 20px; padding-bottom: 0px; padding-left: 50px; } } @media (max-width: 767px) { #block-1755145898921 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1755145027806 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755145027806 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 15px; } @media (min-width: 768px) { #block-1755145027806 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755145027806 .block { padding: 0px; padding-top: 10px; padding-right: 20px; padding-bottom: 0px; padding-left: 20px; } } @media (max-width: 767px) { #block-1755145027806 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1755146512410 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755146512410 .block { border: 4px black; border-radius: 0px; padding: 0px; padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1755146512410 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755146512410 .block { padding: 0; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1755146512410 { text-align: ; } } #block-1755146512410 .block, [data-slick-id="1755146512410"] .block { display: flex; justify-content: center; } #block-1755146512410 .image, [data-slick-id="1755146512410"] .image { width: 100%; overflow: hidden; width: 800px; border-radius: 4px; } #block-1755146512410 .image__image, [data-slick-id="1755146512410"] .image__image { width: 100%; width: 800px; } #block-1755146512410 .image__overlay, [data-slick-id="1755146512410"] .image__overlay { opacity: 0; background-color: #fff; border-radius: 4px; } #block-1755146512410 .image__overlay-text, [data-slick-id="1755146512410"] .image__overlay-text { color: !important; } @media (min-width: 768px) { #block-1755146512410 .block, [data-slick-id="1755146512410"] .block { display: flex; justify-content: center; } #block-1755146512410 .image__overlay, [data-slick-id="1755146512410"] .image__overlay { opacity: 0; } #block-1755146512410 .image__overlay:hover { opacity: 1; } } #block-1755145641493 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755145641493 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 15px; } @media (min-width: 768px) { #block-1755145641493 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1755145641493 .block { padding: 0px; padding-top: 10px; padding-right: 20px; padding-bottom: 0px; padding-left: 20px; } } @media (max-width: 767px) { #block-1755145641493 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1730800493761 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1730800493761 .block { border: 1px none black; border-radius: 4px; background-color: #ffffff; padding: 0px; padding: 0px; padding-top: 15px; padding-right: 15px; padding-bottom: 15px; padding-left: 15px; } @media (min-width: 768px) { #block-1730800493761 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1730800493761 .block { padding: 0px; padding: 0px; padding-top: 20px; padding-right: 20px; padding-bottom: 20px; padding-left: 20px; } } @media (max-width: 767px) { #block-1730800493761 { text-align: left; } } #block-1577982541036_0 .btn { margin-top: 1rem; } #block-1750654253980 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1750654253980 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1750654253980 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1750654253980 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1750654253980 { text-align: left; } } #block-1750654262234 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1750654262234 .block { border: 4px black; border-radius: 4px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1750654262234 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1750654262234 .block { padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1750654262234 { text-align: left; } } #block-1738929017522 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1738929017522 .block { border: 1px solid #3b6362; border-radius: 4px; background-color: #ffffff; padding: 0px; padding: 0px; padding: 0px; padding-top: 15px; padding-right: 15px; padding-bottom: 15px; padding-left: 15px; } @media (min-width: 768px) { #block-1738929017522 { margin-top: 20px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1738929017522 .block { padding: 0px; padding: 0px; padding-top: 15px; padding-right: 15px; padding-bottom: 15px; padding-left: 15px; } } @media (max-width: 767px) { #block-1738929017522 { text-align: center; } } #block-1738929017522 .feature__image, [data-slick-id="1738929017522"] .feature__image { width: 100px; border-radius: 100px; } .authorfeature { display: flex; align-items: flex-start; position: relative; } .authorfeature__image-container { flex-shrink: 0; margin-right: 20px; } .authorfeature__image { max-width: 150px; height: auto; } .authorfeature__content { flex-grow: 1; } @media (max-width: 767px) { #block-1738929017522 .authorfeature { flex-direction: column; align-items: center; } #block-1738929017522 .authorfeature__image-container { margin-right: 0; } } .awesomecontainer { background: ; h1, h2, h3, h4, h5, h6, p, ul, li, .block-type--table table {color: ;} padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } .awesomecontainer .row { -webkit-box-align: flex-start; -ms-flex-align: flex-start; align-items: flex-start; } .awesomecontainer .row .block-type--accordion { align-self: flex-start; }
