Creating an online course has never been easier.
You can record a video, upload it to Kajabi, add a few lessons, organize them into modules and technically, you have a course.
With AI being present now, creating content itself is becoming even easier. You can brainstorm a course outline, write scripts, generate exercises and turn an idea into a surprisingly large amount of content in very little time.
But that brings us to a more important question: Does having more content actually create a better course?
On the fast lane? Read the summary!
This article explores what truly makes an effective online course, arguing that great learning experiences are built on thoughtful instructional design rather than simply creating more content. While AI and platforms like Kajabi have made course creation easier than ever, the author explains that a successful course is one that guides students through a clear transformation, helping them achieve meaningful outcomes through structured learning.
The blog covers key learning principles, including designing courses around student outcomes, breaking complex topics into manageable lessons, encouraging active learning instead of passive content consumption, providing opportunities for practice, using quizzes as learning tools, and giving timely feedback. It also emphasizes making student progress visible, reducing friction in the learning experience, designing for learners who return over time, and selecting the most appropriate content format rather than relying solely on video.
The article discusses how Kajabi provides a solid foundation for delivering online courses through modules, lessons, quizzes, media, downloads, and business integrations. It also explains how tools like UpCourse, Nexus, and Jiffy's gamification templates can extend Kajabi's capabilities to create richer lessons, improve navigation, enhance student engagement, and build a more dynamic learning environment.
Ultimately, the article concludes that technology should support learning, not define it. A great online course acts as a guide that continuously helps students understand where they are, what to do next, and why each step matters. By focusing on the learning experience first and technology second, creators can build courses that are more engaging, easier to follow, and more likely to help students achieve lasting results.
A good online course is not simply a collection of information. It is an experience that helps someone move from where they are now to where they want to be, and that requires more than uploading videos. It requires thinking about how people learn, how you structure information, when students need to take action, how they know whether they understood something and what motivates them to continue.
In this article, we will look at the foundations of a good online learning experience and how you can apply them when building a course in Kajabi.
A good course starts with the result, not the content.
One of the easiest mistakes to make when creating an online course is to start with this question: What do I want to teach?
There is nothing wrong with that question, but there is a better one to start with: What should my student be able to do, understand or achieve after completing this course?
The difference may seem small, but it changes how you build your entire course.
Imagine creating a course about starting a vegetable garden
CONTENT-FIRST APPROACH
- Soil
- Vegetables
- Compost
- Watering
- Pests
- Harvesting
STUDENT'S PERSPECTIVE
- Choose the best place for your vegetable garden
- Find out how much sunlight you have
- Decide how much space you want to use
- Choose your first vegetables
- Prepare your soil
- Plant your first crops
- Take care of your plants
- Harvest your first vegetables
With the student's perspective being "I want to create my first small vegetable garden and successfully grow something I can eat", the course is no longer organized around everything the expert knows. While content-first approach provides useful topics, the student's actual goal may be much more practical. This gives a different course structure as it is organized around the student's journey.
This is the first foundation of a good online course: Start with the transformation, then decide what content is needed to get there. Not every interesting piece of information needs to become a lesson. Sometimes less content creates a better course.
As an example, instead of creating a 45-minute lesson called Creating Your Vegetable Garden, you could create several smaller lessons:
- Where should I put my vegetable garden?
- How many hours of sun do vegetables need?
- How much space do I need?
- Which vegetables are easiest for beginners?
- How should I prepare the soil?
This does not mean that every lesson needs to be two minutes long. The point is that every lesson should have a clear purpose.
Research into multimedia learning supports the principle of segmentation: people generally learn better when information is divided into manageable, learner-paced segments instead of being presented as one continuous stream. For an online course, this has an additional advantage.
Small steps make progress visible, while completing one 45-minute video can feel like work.
Completing three small, meaningful steps feels like progress, and progress is motivating.
A video is a teaching tool, not a lesson structure.
Video is incredibly useful for online courses. It allows students to see you, hear your explanation and watch demonstrations that would be difficult to explain with text alone. Yet, video has also become the default format for online courses. Sometimes almost automatically: "I need to create a lesson, so I need to record a video."
This is something that is worth questioning. The best format depends on what you are trying to teach.
If you are demonstrating how to use a piece of software, a screen recording may be perfect.
If you want someone to recognize different bird sounds, audio is essential.
If you want someone to learn a physical technique, a demonstration video makes sense.
If you are explaining a simple concept that someone may want to revisit later, a short written explanation may be much easier to use.
If important information must be remembered, asking them to retrieve the details may be more effective than asking them to watch the explanation again.
Research on retrieval practice has repeatedly found that actively recalling information can improve long-term retention compared with simply restudying it. So instead of thinking, "What video should I record for this lesson?", try asking, "What does my student need to do in order to learn this?"
- Sometimes the answer is watching.
- Sometimes it is listening.
- Sometimes it is reading.
- Sometimes it is answering a question.
- Sometimes it is trying something.
And often, it is a combination.
Move from passive consumption to active learning.
Consider two students.
- Student A watches a 20-minute video about creating a vegetable garden.
- Student B watches a short explanation about sunlight, walks outside to check the garden, estimates how many hours of sun a particular area receives and then answers a question about which vegetables could grow there.
Both students received information, but only one of them has already started applying it.
This is the difference between consuming content and actively working with content. Active learning does not have to mean complicated interactive technology.
You can create active moments with very simple questions.
- What do you think?
- Which option applies to your situation?
- Can you explain this in your own words?
- What would you do in this scenario?
- Try this before continuing.
- Write down the three things that are most relevant to you.
- Which mistake can you now recognize?
- What is your next action?
These small moments interrupt passive consumption. They force the learner to do something with the information. This makes the course feel less like watching a playlist and more like learning.
Give students opportunities to practice.
Knowing something and being able to do something are not the same. You can watch ten videos about photography without becoming a good photographer. You can read about public speaking without becoming comfortable on stage. You can watch someone build a sales funnel without being able to build your own.
If your course teaches a skill, your students need opportunities to practice that skill. Ideally, practice starts small.
A course about photography might move from:
- Recognize the effect of aperture in three example photos.
- Change the aperture setting on your own camera.
- Take the same photo with three different aperture settings.
- Compare the results.
- Choose the setting that best fits the effect you want.
The student gradually moves from understanding to doing.This is also why a course does not always need to contain more teaching. Sometimes the best thing you can add to a lesson is not another video. It is an exercise.
Use quizzes for learning, not only for testing.
Many course creators see a quiz as something that belongs at the end of a module. You teach the material first, then you test whether the student remembered it.
But questions can also be part of the learning process itself.
Imagine that after explaining three ways to improve soil quality, you present a situation: Your soil is very heavy, stays wet for a long time after rain and is difficult to work with. What would you do first?
The purpose of this question is not simply to determine whether the student passes or fails. It makes them apply what they just learned, and the feedback after the answer can teach them even more. For example:
- Correct. Adding organic matter can gradually improve heavy soil structure. The goal is not to completely replace the existing soil, but to improve it over time.
- Not quite. Adding more water would make the problem worse in this situation. Think about what could improve drainage and soil structure.
Now the quiz itself becomes part of the lesson.
Kajabi currently supports Quizzes inside Courses, while its separate Assessments feature is intended for websites and landing pages. Kajabi course lessons can contain video or audio, written content and downloadable files, while lessons and quizzes can be organized into modules and submodules. This gives you a useful foundation to work with.
But the important decision still comes before the technology: What do you want the question to help the student learn?
Give feedback as close to the action as possible.
One of the reasons language-learning apps can feel so engaging is that you rarely have to wonder how you are doing.
You answer. You get feedback. You continue. In many traditional online courses, that feedback loop is much longer.
A student watches several hours of content, tries to apply it weeks later and only then discovers that they misunderstood something. Where possible, bring feedback closer to the learning moment. This may look like:
- an explanation after a quiz answer;
- an example students can compare their own work with;
- a checklist;
- a model answer;
- a demonstration of the correct technique;
- a reflection question;
- an instructor reviewing an assignment.
Not every lesson needs individual feedback from you. In a scalable online course, that may not even be realistic. This does not mean there cannot be feedback at all, but the course itself can help students check whether they are on the right track.
Make progress visible.
Learning something new takes time. The problem is that students do not always feel that progress while they are in the middle of it.
This is especially true in larger courses and memberships. A student logs in and sees 76 lessons, which may accurately represent the amount of value inside your program. At the same time, it can also communicate that they still have 76 things to do.
A good learning experience helps students see what they have already achieved and what they should focus on next.
Milestones and certificates
A clear "continue" option
But you can also take this further.
- What if completed introductory lessons no longer take up the most valuable space on the dashboard?
- What if the next relevant lesson automatically becomes more prominent?
- What if a student sees a message when they complete an important part of the course?
- What if rewards appear when a meaningful milestone has been reached?
This is where the design of the overall course environment starts to matter.
At JiffyCoursesOnline, this is one of the ideas behind Nexus. Nexus works as a premium Kajabi course environment where navigation, progress, content visibility, rewards and other elements can be used to create a more dynamic student journey. We will look much more closely at this in the third article in this series.
Do not confuse gamification with learning.
Gamification can be useful. Badges, certificates, rewards, progress indicators and celebration moments can all help make progress more visible and give students another reason to continue.
But gamification cannot rescue a badly structured course. Giving someone a badge after watching a confusing 90-minute video does not make the video easier to understand. Confetti does not automatically create learning. The learning experience comes first. Gamification should support the behavior you want to encourage.
For example:
- completing an important module;
- practicing a skill;
- passing a knowledge check;
- reaching a meaningful milestone;
- finishing a learning path.
At Jiffy, we have worked with gamification inside Kajabi for years. Products such as Gamify Pro make it possible to add badges, certificates and other motivational elements to Kajabi courses.
Our view of course experience has also become broader over time. A student's motivation is influenced by much more than rewards.
It is also influenced by clarity—by knowing what to do next, not feeling overwhelmed, and seeing progress. By feeling that the course environment actually helps them move forward.
Think beyond one type of learner.
People often talk about "visual learners" or "auditory learners." The idea that every person has one fixed learning style that teaching should be matched to is not strongly supported by evidence.
This does not mean format does not matter. Different content benefits from different forms of presentation.
➜ An image may explain something more clearly than five paragraphs of text.
➜ Audio may be useful when students want to learn while walking or driving.
➜ A short video may make a complex process immediately understandable.
➜ A checklist may be much more practical when someone is actually performing a task.
The goal is therefore not to create the same information in five different formats just in case, but to choose the format that best supports the learning task.
This is something we will explore in the next article in this series, where we look at how to build a better individual lesson in Kajabi.
With UpCourse, we extend the standard Kajabi lesson experience so course creators can create richer lesson layouts and combine different types of content in a more flexible way.
Because the goal is not to squeeze every possible content format into one lesson.
It is to use the right format at the right moment.
Sometimes students do not stop because the content is bad. They stop because the experience around the content makes learning harder than it needs to be.
-
They cannot remember where they left off.
-
They cannot find a download.
-
They do not know which lesson is important.
-
They see an enormous list of content and do not know where to start.
-
They are trying to find a lesson they watched three months ago.
-
They completed the onboarding content, but it still takes up the most prominent position every time they log in.
These may seem like design or navigation problems, but they affect learning. Every bit of unnecessary effort spent navigating the course is attention that is not being spent on the course itself.
For a membership, resource library or course with hundreds of lessons, it can become a very different story.
A good course experience therefore asks two questions:
This is one of the reasons why we see the course template as more than decoration. The template determines how your students experience the structure you have created.
Kajabi itself provides the underlying course structure, with modules, submodules, lessons and quizzes. The course environment determines how easy and enjoyable that structure is to use.
You can compare the different standard and premium options in our guide to Kajabi course templates.
Design for the person who comes back tomorrow.
When creating a course, we tend to imagine the student sitting down with full attention and completing the course exactly as intended.
Reality is usually messier—someone starts a lesson, the phone rings, then they come back two days later. They take a week off, then they log in on their phone, and they remember there was a useful download somewhere but cannot remember which lesson it was in. A good learning experience takes this into account.
Ask yourself:
- Is it obvious where students should continue?
- Can they easily recognize what they have already completed?
- Can they find important resources again?
- Does the course still make sense after a two-week break?
- Does it work well on a phone?
- Can students quickly find the most relevant content?
- Are old introductory steps still taking up valuable attention?
- Is the next action clear?
We often spend a lot of time thinking about the student's first visit. It is worth spending just as much time thinking about their fifteenth.
Your course should guide, not just contain.
This may be the biggest shift in how we think about online courses. A course is not a container for content but a guide that has a job not to prove how much you know, but to help someone move forward. This means a good course should continuously answer three questions for the student:
Where am I? Students should understand their progress and position within the course.
What should I do now? The next step should be clear enough that the student does not need to make unnecessary decisions.
Why does this matter? Students should understand how the current activity contributes to the result they are working towards.
If your course answers those questions well, you already have the foundations of a strong learning experience. Everything else—video, audio, quizzes, gamification, interactive elements, AI, and beautiful design—are there to support that experience, not replace it.
How does Kajabi fit into this?
Kajabi provides a strong foundation for building and delivering online courses. You can organize content into modules and lessons, add video or audio, include written content and downloads, and use quizzes inside your courses. Kajabi also connects course delivery with the wider business around it, including websites, email, payments and community.
For many courses, the standard Kajabi course environment may be all you need. But when you want to create a richer lesson experience or a more dynamic course environment, you may eventually want to extend what Kajabi offers by default.
This is exactly the space we work in at JiffyCoursesOnline. UpCourse focuses on improving the experience inside individual lessons while Nexus focuses on the wider course environment and how students navigate, discover content and move through their learning journey. Additionally, our gamification templates and features can help make progress and achievement more visible.
If you are completely new to Kajabi, you can also start Kajabi through JiffyCoursesOnline and receive our Kajabi Launch Pack alongside an extended trial. Nonetheless, whatever tools you use, start with the learning experience. Technology can make a good course better, but it cannot decide what a good course should be.
A simple framework for creating a better online course
1. What is the result?
What should the student be able to do or understand?
2. What is the next smallest meaningful step?
Avoid overwhelming students with everything at once.
3. What should the student do?
Do they need to watch, read, listen, practice, answer, reflect or create?
4. How will they know they understood it?
Use feedback, examples, questions, quizzes or practice.
5. What happens next?
Make the next step clear.
6. How can they see their progress?
Use course progress, lesson completion and meaningful milestones.
7. What will happen when they return?
Make it easy to continue instead of forcing them to find their way back into the course.
If you can answer these seven questions, you are already designing more than course content.
You are designing a learning experience.
What's next?
This is the first article in our series about creating a better learning experience in Kajabi. In the next article, we will zoom in on the individual lesson: How to Create Better Kajabi Lessons: Beyond Video with Audio, Quizzes and Active Learning
We will take a standard video lesson and look at how you can turn it into a more varied learning experience without turning every lesson into an enormous project. After that, we will zoom out again and look at the complete course environment: How to Create an Interactive Learning Experience in Kajabi with Nexus
Even when every individual lesson is excellent, students still need an environment that helps them navigate, stay focused, see progress and know what to do next.
Meet the author
Agith Maas
Co-founder of Jiffy Courses Online and big Kajabi fan and expert. Fully dedicated to helping Kajabi users unlock new possibilities with Jiffy tools and templates, and guiding them every step of the way.
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What makes a good online course?
A good online course helps students achieve a clear result through a logical series of manageable steps. It combines clear explanations with opportunities to practice, apply knowledge and receive feedback. Students should always understand where they are in the course, what they should do next and how each step contributes to their overall goal.
How can I make my Kajabi course more engaging?
Start by looking beyond video. Use shorter, focused lessons and add opportunities for students to answer questions, practice skills, make decisions and apply what they learn. Make progress visible and ensure students can easily find their next step. You can also use tools such as quizzes, audio, downloads, gamification and an enhanced Kajabi course template where they genuinely support the learning experience.
How long should an online course lesson be?
There is no ideal lesson length that applies to every course. A lesson should be long enough to achieve one clear learning objective without adding unnecessary information. In many cases, several short, focused lessons are easier to process and navigate than one long lesson covering multiple topics. Research into multimedia learning supports dividing complex content into manageable segments.
Are video lessons enough for an online course?
They can be, depending on the subject and purpose of the course. Video is particularly useful for explanations and demonstrations. However, if students need to remember information, make decisions or develop a skill, they will often benefit from additional activities such as questions, quizzes, exercises, reflection or practical assignments.
Should every Kajabi lesson contain video?
No. Choose the content format based on what the student needs to learn. Some topics are better explained with video, while others may work better as text, audio, a visual example, a checklist or an exercise. Using different formats does not automatically improve learning; the format should serve the purpose of the lesson.
What is active learning in an online course?
Active learning means that students do something with the information instead of only consuming it. Examples include answering questions, solving problems, practicing a skill, making a decision, explaining a concept in their own words or applying what they learned to their own situation.
Does Kajabi have quizzes and assessments?
Kajabi currently uses Quizzes for testing student knowledge inside Courses. Kajabi's separate Assessments feature is designed for use on websites and landing pages rather than as the current in-course testing tool.
Can I add audio to a Kajabi course?
Yes. Kajabi course lessons support video or audio media, as well as written content and downloadable files.
How can I improve the student experience in Kajabi?
First improve the course itself: create a clear learning path, use manageable steps, encourage active learning and provide feedback. Then look at the course environment. Make it easy for students to navigate, continue where they left off, see their progress and find relevant resources. For more advanced course experiences, tools such as UpCourse and Nexus can extend the standard Kajabi course experience.
How can I make a Kajabi course interactive?
Interactivity can happen inside a lesson through questions, quizzes and activities, but it can also happen at the course-environment level. For example, the experience can change based on progress: completed content can become less prominent, relevant content can move forward, messages can appear after certain actions and rewards can become visible after milestones. Nexus is designed to extend Kajabi in this direction.
Is gamification necessary for a successful online course?
No. Gamification can support motivation and make progress more visible, but it is not a substitute for good course design. A clear structure, manageable steps, active learning, useful feedback and an easy-to-use course environment should come first. Gamification works best when rewards are connected to meaningful progress or behavior.
What is the best Kajabi course template?
The best Kajabi course template depends on the type and size of your course. A small, linear course may work perfectly with a standard Kajabi template. Larger courses, memberships and resource libraries may benefit from additional navigation, content discovery and student-guidance features. You can read our comparison in The Best Kajabi Templates for Your Online Course.
Is Kajabi good for online courses?
Kajabi provides tools for creating and organizing courses using modules, lessons and quizzes, while also connecting course delivery with websites, marketing, payments and other business tools. Whether it is the right platform depends on your specific needs, but it is designed as an integrated platform for creators selling knowledge products.
Where can I learn more about effective online learning?
What is the difference between a Kajabi lesson and a learning experience?
A lesson is an individual piece of course content. A learning experience includes everything that helps the student learn: the structure of the course, the content format, practice, feedback, navigation, progress, motivation and the way the course responds to what the student has already done.
Do quizzes help students learn?
Yes, quizzes can do more than test knowledge. Asking students to actively retrieve information can support long-term retention, and questions combined with useful feedback can become part of the learning process itself.
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